Did You Forget About Employee Appreciation Day?
Feb 19, 2018
Did you forget Employee Appreciation Day is coming on March 2nd? Don't worry - I'm here to save the day with some great last minute gift ideas to have your team feeling the love! Don't miss out on...
Continue ReadingIf You Purchase Promotional Products This Should Be On Your End-Of-Year Task List
Dec 7, 2017
If you're a marketer or purchase promotional products, you're going to want to add this to your end-of-year checklist: evaluating your current promo items and planning for next year's. Plann...
Continue ReadingThe Lonely Sponsor Table
Aug 12, 2015
I recently went to a networking event and there I saw it, standing over on the side by itself, away from the crowd - the sponsored promo table. A promo table with no one standing by it. The amou...
Continue ReadingThe Gift That Keeps On Giving: Promo Items Last
Jun 12, 2015
The facts are in: Promo items having staying power that keep your brand in front of your target audience (as always, appropriately chosen!). L.J. Market Research completed a study interviewing ran...
Continue ReadingDirect Mail Marketing Isn’t Dead: A 73% Appointment Rate Is Proof
Apr 2, 2015
Many people will tell you direct mail marketing is dead. But a recent campaign with a 73% appointment rate on average makes me think "maybe they aren't doing it right". Here's what I do differentl...
Continue ReadingAre You Throwing Away Money With Promotional Products?
Mar 26, 2015
I know, I know. The title of this article goes against everything my business stands for. But let me explain.... Ever go to order a promotional product and feel lost among the countless choices? ...
Continue ReadingPromo Items With a Purpose: AKA My Most Frustrating Conversation
Mar 17, 2015
When I start working a client, our first conversations usually include one topic that gets me frustrated: "I just don't see the return on promo items. I mean, where's the work coming in?" No, my c...
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