How A Custom Mailer Done Right Generated Over $270K in Business

Apr 16, 2016

I’ve written about the importance of having a goal when it comes to promotional products and custom mailers in a couple of my previous posts and want to give you another example that shows you j...

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A Pig Wins My Marketer of The Year Award

Oct 07, 2015

So far for 2015 a PIG has won my marketer of the year award, with the support of many other pigs. I recently was at a trade show where I saw a marketing campaign going on that made great use of ...

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Direct Mail Marketing Isn’t Dead: A 73% Appointment Rate Is Proof

Apr 02, 2015

Many people will tell you direct mail marketing is dead. But a recent campaign with a 73% appointment rate on average makes me think “maybe they aren’t doing it right”. Here’s...

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