Apr 16, 2016
I've written about the importance of having a goal when it comes to promotional products and custom mailers in a couple of my previous posts and want to give you another example that shows you just...
Continue ReadingOct 7, 2015
So far for 2015 a PIG has won my marketer of the year award, with the support of many other pigs. I recently was at a trade show where I saw a marketing campaign going on that made great use of pr...
Continue ReadingApr 2, 2015
Many people will tell you direct mail marketing is dead. But a recent campaign with a 73% appointment rate on average makes me think “maybe they aren't doing it right”. Here's what I d...
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