LeRoe Promotional Marketing | Promotional Products & Apparel

How A Custom Mailer Done Right Generated Over $270K in Business

Apr 16, 2016

I've written about the importance of having a goal when it comes to promotional products and custom mailers in a couple of my previous posts and want to give you another example that shows you just...

Hey Boss,You're Wrong - The 50% Increase Says So

Jul 8, 2015

I get a lot of clients who are excited about the prospect of mixing direct marketing and promo items. I also get a lot of clients who after presenting the concept to their boss was told no or who h...

Direct Mail Marketing Isn’t Dead: A 73% Appointment Rate Is Proof

Apr 2, 2015

Many people will tell you direct mail marketing is dead. But a recent campaign with a 73% appointment rate on average makes me think "maybe they aren't doing it right". Here's what I do differentl...