How A Custom Mailer Done Right Generated Over $270K in Business

Apr 16, 2016

I’ve written about the importance of having a goal when it comes to promotional products and custom mailers in a couple of my previous posts and want to give you another example that shows you j...

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Hey Boss,You're Wrong - The 50% Increase Says So

Jul 08, 2015

I get a lot of clients who are excited about the prospect of mixing direct marketing and promo items. I also get a lot of clients who after presenting the concept to their boss was told no or who have...

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Direct Mail Marketing Isn’t Dead: A 73% Appointment Rate Is Proof

Apr 02, 2015

Many people will tell you direct mail marketing is dead. But a recent campaign with a 73% appointment rate on average makes me think “maybe they aren’t doing it right”. Here’s...

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