How A Custom Mailer Done Right Generated Over $270K in Business
Apr 16, 2016
I’ve written about the importance of having a goal when it comes to promotional products and custom mailers in a couple of my previous posts and want to give you another example that shows you j...
Continue ReadingThe Promo Item Millennials Love
May 25, 2015
I recently came across an infographic which talked about the value of desk accessories as promo items and I just had to pass along this fact: If your target group is millennials, desk accessories a...
Continue ReadingInsider Secrets To Picking Trade Show Promo Items
May 05, 2015
This is the last of my posts about trade shows (for a little while), but also one of the most important. I’m going to fill you in on some of the questions I’ve found over time that when an...
Continue ReadingDirect Mail Marketing Isn’t Dead: A 73% Appointment Rate Is Proof
Apr 02, 2015
Many people will tell you direct mail marketing is dead. But a recent campaign with a 73% appointment rate on average makes me think “maybe they aren’t doing it right”. Here’s...
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