How A Custom Mailer Done Right Generated Over $270K in Business

Apr 16, 2016

I’ve written about the importance of having a goal when it comes to promotional products and custom mailers in a couple of my previous posts and want to give you another example that shows you j...

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The Promo Item Millennials Love

May 25, 2015

I recently came across an infographic which talked about the value of desk accessories as promo items and I just had to pass along this fact: If your target group is millennials, desk accessories a...

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Insider Secrets To Picking Trade Show Promo Items

May 05, 2015

This is the last of my posts about trade shows (for a little while), but also one of the most important. I’m going to fill you in on some of the questions I’ve found over time that when an...

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Direct Mail Marketing Isn’t Dead: A 73% Appointment Rate Is Proof

Apr 02, 2015

Many people will tell you direct mail marketing is dead. But a recent campaign with a 73% appointment rate on average makes me think “maybe they aren’t doing it right”. Here’s...

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