How A Custom Mailer Done Right Generated Over $270K in Business
Apr 16, 2016
I've written about the importance of having a goal when it comes to promotional products and custom mailers in a couple of my previous posts and want to give you another example that shows you just...
Continue ReadingA Pig Wins My Marketer of The Year Award
Oct 7, 2015
So far for 2015 a PIG has won my marketer of the year award, with the support of many other pigs. I recently was at a trade show where I saw a marketing campaign going on that made great use of pr...
Continue ReadingDirect Mail Marketing Isn’t Dead: A 73% Appointment Rate Is Proof
Apr 2, 2015
Many people will tell you direct mail marketing is dead. But a recent campaign with a 73% appointment rate on average makes me think "maybe they aren't doing it right". Here's what I do differentl...
Continue ReadingAre You Throwing Away Money With Promotional Products?
Mar 26, 2015
I know, I know. The title of this article goes against everything my business stands for. But let me explain.... Ever go to order a promotional product and feel lost among the countless choices? ...
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