What Promotional Products and Rodney Dangerfield Have In Common

  • Jul 10, 2018


“I don’t get no respect!” - Promotional products everywhere

Promotional products and Rodney Dangerfield have more in common than you think!

So many times I see promotional products being thought of as a necessary part of sales and marketing without any planning to make them effective. They’re not given the respect they deserve as a tool to meet specific goals and support the growth of businesses.

In defense of promotional products and in the hopes you’ll start thinking of them as part of your overall strategy rather than as just a giveaway, I’ll let the facts Sage pulled together do the talking:

  1. Six in 10 recipients keep promotional products for up to two years.
  2. Before receiving a promotional product, 55 percent of people had done business with the advertiser.  After receiving a promotional product, 85 percent of people did business with the advertiser.
  3. Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.

The stats above are for promotional products in general. Those numbers will significantly increase if those promos are thought of as a way to achieve goals. Spending some time deciding how get some true return on promotional products rather than viewing them as a marketing tool with little ROI makes a big difference.

You’ll see an impact on marketing and sales efforts if you use promotional products the right way. Here’s some steps to turn promos into useful assets for your company:

  1. Think about your overall goals, whether it’s branding, marketing or leads. Be sure to include your target market and budget.
  2. Decide how you’re going to distribute these items. This will affect the final quantity and item choice. For example, in order to stay on budget the quantity of a heavy promo may need to be reconsidered if mailing is the delivery method. It’s also important to consider timelines and account for potential delays in production since expedited shipping costs can add up quickly taking the project over budget.
  3. Select promotional products that support your initial goals.
  4. Decide what follow up the promotional products will get.

There’s a lot of ways to incorporate promotional products into your strategy. You can use them as a tool to improve brand image or deliver them to leads in custom creative packaging to set the tone with an engaging call to action for a follow up call and appointment. They can be used along with a pre-trade show email or letter to get attendees to your booth to receive an in-demand promo like a battery bank or insulated drinkware.

No matter how you use promotional products, one thing is true - they deserve your respect! Ask anyone who works with me what is Rochelle’s mantra and they will say “Promoting with a Purpose”

Need some help using promotional products as more than just a giveaway? I have lots of creative ideas to turn promos into a sales and marketing tool! Get in touch and let’s talk.