Promoting with a PURPOSE ~ Instant Gratification

  • Jul 15, 2016

Description: Plush Big Paw Bear with Shirt

Industry: Insurance 

Use: Insurance is a product/Service that most end users or targets do not like to talk about. It is a necessary evil for most people. To most people this means that they need to spend money for insurance on what they may never get a return on their investment.

In general, Plush is an instant gratification category. Give someone a teddy bear and you will see that it puts a smile on anyone’s face immediately. OR, long enough to break the ice to chat about the service, in this case insurance, that a company is trying to sell to customers.

How was it distributed: The referral process is huge in the insurance agency. So this top 5 Insurance Company gives away a set of teddy bears on the day of signing the documents for whatever insurance plan that a family signs up for.

Walk into any branch location, sign up for the New Homeowner’s policy and receive a free teddy bear, hence softening the perception of insurance and most importantly putting a smile on the face of the new policy holder.

Result or ROI: The Franchisee offices continue to reorder the teddy bear because insurance is a very tough sell in today’s world, and new customers are walking out with a smile on their face. The gifts have enabled the agents to build a rapport and work on future referrals. Now they are not just the insurance agent, but leave customers with a positive image and a feeling of friendship.


  • Category: Case History
  • Tags: Promotional Marekting Campaign, Branded Merchandise, Prospect Engagement