Blog

Why Creative Packaging is 2017’s Marketing Must-have

Mar 07

Wondering how to break through to potential clients who are seeing over 5,000 ads a day and most likely tuning them all out?  Creative packaging is the must-have tactic you need in 2017 to break ...

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Put That Budget Surplus to Use!

Dec 14, 2016

The end of the year is coming – and so is the possibility of losing out on making the most of any budget surplus. Don’t let it happen to you! If you have some leftover in your budget, don...

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Thankful for...

Nov 23, 2016

These clients work hard to outline their goals and to be open-minded to ideas that will help them meet their objectives. With some of my outside of the box suggestions I know that second part isn&rsqu...

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Promoting with a Purpose - Healthcare

Aug 01, 2016

Industry: Healthcare / Case History Item: 3-Section Lunch Container Use: Packaging a lunch for nurses/doctors and anyone employed at any of the Hospital’s locations. After years of givin...

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Promoting with a PURPOSE ~ Instant Gratification

Jul 15, 2016

Description: Plush Big Paw Bear with Shirt Industry: Insurance  Use: Insurance is a product/Service that most end users or targets do not like to talk about. It is a necessary evil fo...

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How A Custom Mailer Done Right Generated Over $270K in Business

Apr 16, 2016

I’ve written about the importance of having a goal when it comes to promotional products and custom mailers in a couple of my previous posts and want to give you another example that shows you j...

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A Pig Wins My Marketer of The Year Award

Oct 07, 2015

So far for 2015 a PIG has won my marketer of the year award, with the support of many other pigs. I recently was at a trade show where I saw a marketing campaign going on that made great use of ...

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The Lonely Sponsor Table

Aug 12, 2015

I recently went to a networking event and there I saw it, standing over on the side by itself, away from the crowd – the sponsored promo table. A promo table with no one standing by it.&nb...

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The Holidays (and December) Are Coming!

Jul 22, 2015

No, I’m not crazy. Yes, I know it’s only the end of July. But before you know it, it’ll be November. And with November comes the phone calls from clients for holiday gifts.  Gi...

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Hey Boss,You're Wrong - The 50% Increase Says So

Jul 08, 2015

I get a lot of clients who are excited about the prospect of mixing direct marketing and promo items. I also get a lot of clients who after presenting the concept to their boss was told no or who have...

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You Should Expect More From Your Promo Rep

Jun 25, 2015

  Posted on July 26, 2016  by leroeadmin Posted in Uncategorized I’m willing to bet your relationship with your promo products contact is missing a l...

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The Gift That Keeps On Giving: Promo Items Last

Jun 12, 2015

The facts are in: Promo items having staying power that keep your brand in front of your target audience (as always, appropriately chosen!). L.J. Market Research completed a study interviewing random...

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The Promo Item Millennials Love

May 25, 2015

I recently came across an infographic which talked about the value of desk accessories as promo items and I just had to pass along this fact: If your target group is millennials, desk accessories a...

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Insider Secrets To Picking Trade Show Promo Items

May 05, 2015

This is the last of my posts about trade shows (for a little while), but also one of the most important. I’m going to fill you in on some of the questions I’ve found over time that when an...

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Size Does Matter

Apr 23, 2015

I’ve been attended a lot of trade shows and one of the many things I’ve learned while there has been this: size does matter. At least when it comes to promotional bags. Walking around a ...

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Trade Show Promo Tips & Booth Boosters

Apr 08, 2015

Each industry has their “trade show season”. The time of year can influence what products might be the best choice for your company, but even more important is what your company hopes to a...

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Direct Mail Marketing Isn’t Dead: A 73% Appointment Rate Is Proof

Apr 02, 2015

Many people will tell you direct mail marketing is dead. But a recent campaign with a 73% appointment rate on average makes me think “maybe they aren’t doing it right”. Here’s...

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Are You Throwing Away Money With Promotional Products?

Mar 26, 2015

I know, I know. The title of this article goes against everything my business stands for. But let me explain…. Ever go to order a promotional product and feel lost among the countless choices?...

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Promo Items With a Purpose: AKA My Most Frustrating Conversation

Mar 17, 2015

When I start working a client, our first conversations usually include one topic that gets me frustrated: “I just don’t see the return on promo items. I mean, where’s the work coming...

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